Who do you trust? If you would be told that this person is a scientist or a spiritual guru, would you be more willing to accept the statement made by this person?
Trust those who are successful….
Source credibility provides an important heuristic that enables a process of cultural learning. We tend to accept and agree with statements from people whom we deem reliable, trustworthy and authoritative. However, in some cases this might lead to the blind acceptance and following of charismatic leaders, without critical reflection on the messages that we are presented with.
Across a couple of different studies we assessed the boundary conditions of source credibility effects, as well as the underlying neurocognitive mechanisms. We are specifically interested in the hypothesis that trust in an authoritative source will reduce error monitoring, resulting in a more shallow and intuitive cognitive processing style.